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Request for Review: CBC News Social Media Practices During the Canada-US Trade Conflict

Dear CBC Audience Relations,

I am writing as a Canadian taxpayer and CBC Gem subscriber to raise a serious concern about CBC's continued practice of inviting audiences to "join the conversation" on X, Reddit, and LinkedIn.


Canada and the United States are currently locked in an escalating trade conflict. After trade talks collapsed and the US imposed new tariffs on Canadian goods, Prime Minister Carney told reporters plainly: "You're at war when you get attacked. We got attacked." That is not my characterization - it is our own Prime Minister's.


Given that, I find it indefensible that our national public broadcaster keeps steering Canadians toward foreign-owned platforms as though nothing has changed. Every click and every account CBC drives to X, Reddit, and LinkedIn generates engagement, data, and advertising revenue that ultimately benefits American companies - at the exact moment Canada should be reducing its economic dependence on the US, not reinforcing it through its own public broadcaster.


Canadian-hosted alternatives already exist. Mastodon and Lemmy are both part of the fediverse - a network of independently run, interoperable servers rather than a single corporate platform - and Canadian-operated servers exist for both. That means CBC could keep the same basic function (a public place to reply and discuss) while keeping the infrastructure and data on Canadian soil instead of routing them through Silicon Valley. Mastodon can replace X; Lemmy can replace Reddit. LinkedIn is harder to replace directly, though its value as a "conversation" platform is increasingly questioned - including by employers who describe it as overrun with low-quality, AI-generated content.


I have written a separate article laying out these options in detail, along with step-by-step instructions for how CBC could make this transition, which I am attaching to this email for your reference.


I have separately raised the journalistic-standards angle of this issue with the CBC Ombudsman's office, since general social media strategy falls outside their mandate.

As a public broadcaster funded by Canadian tax dollars, CBC should not be quietly directing its audience relationship toward the platforms of a country we are, in the Prime Minister's own words, now at war with economically. I am asking CBC to:

1. Publish a public article explaining why CBC continues to promote US-owned social platforms during this dispute, and where CBC stands on the sovereignty and revenue implications of doing so.

2. Develop and publish a concrete plan to shift CBC's audience engagement away from X, Reddit, and LinkedIn toward Canadian-hosted fediverse alternatives such as Mastodon and Lemmy, while retaining email and phone as legitimate contact methods. The attached article and instructions are offered as a starting point for that plan.

This is not a minor programming note - it is a demand. I expect CBC to treat Canada's economic sovereignty as something worth acting on, not merely something worth reporting on. I am making this complaint public immediately, alongside sending it to you, and I expect a substantive, written response.

Reann Legge

I use the pronouns she/her

reannlegge.ca